About PostEngine
Professionals deserve better writing tools — ones that do the work without taking the decision away from them.
Our Mission
Make publishing easier without taking the decision away
PostEngine was built for one problem: posting consistently, at a standard you are happy to put your name to, takes more hours than most professionals have. So we built something that writes the drafts and leaves the publishing decision with you.
The split is simple: the AI drafts, scores, and recommends. You decide what publishes, when, and in what form.
Quality First
Every draft is scored against nine quality checks. Anything below the score you set stays a draft.
It learns from you
The voice model adapts to how you write, takes your edits and rejections as feedback, and sharpens its recommendations with each cycle.
You decide
You review, approve, and decide. The AI assists your workflow — it acts on its own only where you have told it to, in Auto Publish.
Built inside the rules
We connect only through official APIs, encrypt anything sensitive, and stay inside LinkedIn's platform rules.
Leadership
The person behind PostEngine
Hamad Al-Shabanah
Co-founder and CEO
He co-founded PostEngine and leads it as CEO, a mandate that runs from company direction to product architecture and delivery. Away from it he is Senior Information Technology Manager at Rasan Co, where he leads technology relationship management and onboarding in insurance and fintech technology environments.
Before that he was Head of Information Technology at Elyak CJ — acting CTO in his final year there — and then at Tbar Holding, and managed IT for a Saudi insurance brokerage, with a parallel advisory track as an information technology consultant alongside those roles: more than twelve years in technology roles, from technical support and service operations to IT leadership, consulting, and founder-built platforms. He holds a BSc in Information Technology from MIDOCEAN University.
He also founded Barella Tech Solutions and leads it as CEO — an independent Odoo and AI solutions consultancy — and builds two public-benefit apps of his own: Moatheny, a free Islamic utility app covering prayer-time display and daily Islamic utilities, in user acceptance testing; and Sheikha Age, a planned family and child-care application for children’s age milestones, health records and vaccination schedules, in development. Separately he consults pro bono for a nonprofit, having redesigned its IT infrastructure and moved it to cloud services unpaid.
Personal site
hamad-alshabanah.comEverything this page says about him is taken from his own site, which carries the full record — the roles, their dates, and the systems behind them.
Where the experience comes from
Enterprise IT leadership
Strategy, governance, and delivery across complex organisational contexts.
Insurance and fintech technology
Regulator-aware operating cadence in Saudi financial and insurance environments.
ERP delivery
Modules, customisations, workflows, and service-aligned enhancements on Odoo 18.
KPI and SLA operating models
Service catalogues, measurement, and governance rhythms leadership can inspect.
Technology relationships and onboarding
Partner readiness, integration coordination, and governed service transition.
Bilingual executive communication
Arabic and English messaging aligned to board and committee settings.
A letter from the CEO
Welcome to PostEngine.
I started this platform before there was a company, and I still write the code that runs it. That is deliberate: whoever answers for what a product promises should be the one who built what it does.
My career has been in technology leadership across insurance and financial services. In those industries a system that overstates itself does not have a marketing problem; it has an auditor. We built PostEngine to that standard.
So we start from one rule: everything the AI writes is saved as a draft, and nothing moves from the model to your LinkedIn profile on its own. Auto Publish stays off unless you turn it on, only the account owner can turn it on, and we tell you in the app at least fifteen minutes before each post goes out, so you can stop it. If that notice does not reach you, the post does not go out. If a teammate publishes in your name, you are told. The companies that process your data are named in our data processing agreement, you can export everything we hold about you in one complete file, and you can ask us to erase your account whenever you decide to.
If you find a sentence on this site that the product does not honour, the sentence is the defect, not the customer who believed it. Please tell me.
Hamad Al-Shabanah
Co-founder and CEO
Our Approach
AI that recommends, people who decide
We built PostEngine around one principle: AI should support a human decision, never replace it.
Every post reviewed
Nothing publishes without your approval unless you turn on Auto Publish, which is off by default. Multi-stage review ensures quality either way.
We connect the way LinkedIn allows
Only authorised, official platform APIs. No scraping, no workarounds.
User stays in control
You choose what gets published, when, and how. The AI assists — you decide.
Quality-scored output
Every draft scored against nine checks. Anything under your threshold stays a draft.
The Company
PostEngine AI Solutions
PostEngine is developed and operated by PostEngine AI Solutions. We build AI writing tools for professionals — tools that draft and analyse, and leave the publishing decision with the person whose name is on the post.
Our customers are professionals who need to post consistently without handing over editorial control. We encrypt what is sensitive, connect only through official APIs, and describe plainly what the product does.
PostEngine does not act on its own — every publishing action starts with you, unless you turn on Auto Publish. It is off by default, and only the account owner can switch it on.
Company Information
Company Name
PostEngine AI Solutions
Website
postengine.coSupport
our support addressGeneral Inquiries
our general enquiries addressPostEngine is a registered product of PostEngine AI Solutions. All platform operations comply with applicable data protection regulations and LinkedIn's API terms of use.
What We Offer
Everything from the idea to the published post
PostEngine takes a post from idea to published — drafting, scoring, review, scheduling, and the numbers afterwards — with a voice model that keeps learning how you write.
AI writes the first draft
First drafts that already match your brand voice, your audience, and the topics you post about.
Rewrite until it reads right
Ask for a stronger hook, a shorter post, or a plainer tone, and the AI writes it again.
Approval first — unless you choose otherwise
Drafts move through review stages you control — nothing goes live without your sign-off, unless you switch Publishing Mode to Auto Publish.
Posts go out on your schedule
Choose your posting days and times, with a suggested slot for each approved draft.
See what worked
A quality score for every post, and the impressions and engagement you enter from LinkedIn, charted over time.
It remembers what worked
It remembers which hooks and topics worked for you, and flags a draft that repeats one you already posted.
Ready to get started?
Create your free account and write your first post with it.